Importance of Media Planning to Grow Busuiness

By Abhishek Mehta

We have our marketers to market our products and services, Why Should we hire a Media Planning agency? This question may come in everyone’s mind.


We will go through the journey to define the answer,


Virtues of Media Planning:

1.         Budget:

When one excogitates about engaging the Media Agency, one habitually differentiates the outlay of autogenous operations to the outlay of agency. Media Agency also looks after the splurge on different Media Platforms and also helps to track splurge of different Media platforms. The enterprise may find it baffling and time consuming, if they don’t outsource to media agency.

2.         Efficiency:

The Needs of each and every entity are different, if the enterprise excogitate of handling all digital marketing autogenously it can be mind boggling. The adroitness needed can be either arduous to acquire or exorbitant, and the goal of digital marketing campaigns changes according to change of the enterprise goals, here media agency runs the digital marketing efficiently by enacting the perfect skills to get the best results.

3.         Adroitness:

If the enterprise plans to in-house the digital Marketing campaigns they need mavens in different media platforms, it will be very difficult for the enterprise to run the campaigns effectively and  engage with the prospects, so the media agency enrolls the different mavens who are skilled for different media platforms and saves the time of enterprise.

4.         Different Interpretation:

It is always propitious for the enterprise to acclimatize the new stance of the digital marketing strategy, if enterprise thinks of having business functions autogenously, they focus only on in-house operations and might distract from Enterprise goals. The Media Agency is enlightened with latest inclination of Media Strategy, which helps enterprise to earmark the great success.

5.         Ingress to Statistics and Gears:

Digital Marketing subsist of different media platforms practicing different tools. Cost of each tool is extravagant as they embrace surmount services hinge on features. The Media Agency hitherto owns these tools to run a triumphant campaign. By having different media tools, its very difficult to determine the Key Performance Indicators (KPI’s). These Indicators calculates the ROI to get idea of, if digital marketing campaigns are aiming towards enterprise goals.

From the above Virtues one can get lot of clear idea of why Media Agency should be Hired. Now we will discuss various constituents of media planning which get your doubts more cleared,


Constituents influencing Media Planning,

1.       Reach:

Brand can be broadcasted by having a proper reach to the prospects as they conjecture the targeted prospects. The different marketing tools can also reach out to congruent prospects different ways are used to neutralize the number of counts.

2.       Budget:

Budget is the constituent which many enterprises mostly surmise of, it can be computed by the ratio of cost of advertising to the thousands of prospects.

3.       Frequency:

The frequency of ads should not be too high or too low as it may foil the prospects mind.

4.       Impact:

The enterprise mostly expects prodigious conversion rate, it can be acquired if the media platforms will impact on the prospect we target. By selecting proper media strategy, the impact on the prospect will be higher leading to maximum conversion.

5.       Selectivity:

Contingent on how the product to be marketed, we can determine how the media platform is reached to the targeted prospect. Selection of best media platform according to the enterprise product is also the vital part for Media agency.


From this blog everyone must have got the Idea of How Important is Media Planning and Which Factors are important for Media Planning.