We expect a lot of things in our daily lives. But that does not mean all expectations are fulfilled. The same case is with digital marketing. Many companies do expect a lot from digital marketing and the result doesn’t turn out to be the same.
It’s not because digital marketing is ineffective but because they don’t have the appropriate expectations when working with digital marketing. There is a lot of difference between expectation and Reality. While dealing with digital marketing, you need to understand the base Reality and what exactly you can expect.
In this blog, we will see some expectations that marketers have from Digital Marketing and what exactly is the Reality.
- EXPECTATION: Proposal and Strategy
REALITY: You should expect to receive some form of value upfront before you invest in their services. When you are initially engaging in a Digital Media Agency. You should always look for some form of outlook on the value that you invest in your services.
This can take different forms such as:
- Proposals: The Agency you are looking at must prepare a display for a strategy and execution and the process they follow to execute the Strategy they made.
- Test Project: You must make sure the Strategy being used by the agency will give you the best results.
- Audit: The Agency you hire must use some tool to identify the result so that we can make an audit of the results we get.
- EXPECTATION: Niche Specialty
REALITY: An Agency must have experience with other clients according to their specific needs and the market they operate.
Market: There is a distinctive Market, so we need a different strategy to get maximum output. We need different content strategies and marketing Channels to approach to distinctive market.
Marketing Channel: Your Digital Media Agency must have some experience in the past to make a firm decision on which marketing channel can suit best your market and how to approach your target Market.
- EXPECTATIONS: Cost Expectations
REALITY: If you think that just having a digital marketing strategy is enough, then it’s not going to be enough. Despite the association, offshoring is not for saving costs. By choosing the best agency you will have to pay copiously for virtuosity. Sometimes many of agency serve the same work at a markdown price, but the reason we have to pay more is that we pay more for their expertise and experience.
You must be thinking why don’t we hire an employee it will be cost-saving, but we should also compare pricing for hiring an expert in that field and Hiring an Agency that already has a setup and expertise.
- EXPECTATIONS: Project Scope
REALITY: Understanding the Scope of Work
Repeatedly, organizations enroll with the agency without knowing what they want. We should always communicate with the agency of what is their scope of work.
We want to account:
- Timeline: We should think of an alliance with the agency like it will be a short-term contract base or a long-term ongoing partner.
- Evolving Needs: We need a marketing agency to do branding, but after some gap, we got a need for Leads. For that, we must be ready to map into our needs and count for project scope.
- Budget: Complicated and lengthy devices can cost more cost; you must have an idea of how far we can extend our cost.
- EXPECTATIONS: Result Projection
REALITY: Getting results for your business is the ultimate goal
We should always have a realistic perspective of what success looks like.
- Testing Phase: There will be some span for adapting and testing to have a perfect tempo at the start.
- Failure Management: The best Media agency can fail due to some instances that come that are out of their control. You must be ready to feel some failure while hiring a Media Agency.
- Quantified Results: In Marketing the agency has to run some tests so that they can give a perfect analysis of the results.
- EXPECTATIONS: Media Agency Generates Much Better ROI
REALITY: Only When You Know What You’re Doing
Many times organizations depend on agencies to increase their ROI. So, if the agency you are hiring has less expertise and experience and doesn’t know how to make out of the campaign, organizations may not be able to generate better ROI.
But if Organizations hire an agency with great expertise and experience, they may get much better ROI. An agency with high expertise and experience can analyze the campaign results and make changes to get the most out of the campaign.
- EXPECTATIONS: Let’s Try This for a Month and See Where We End Up” = No Risk
REALITY: You Should Never “Test Drive” Digital Marketing
It takes time, strategy, dedication, and going back to the drawing board multiple times to achieve real results. While it might make sense to run time-sensitive paid media campaigns, you should give campaigns at least a month and a half (we recommend three or more) to perform. It might seem like a good idea to “test” for a given time, but in reality, you should “test” your campaigns at least weekly.
Try optimizing for success by targeting more audiences similar to those who converted. Additionally, tweak your bids, your modifiers, and devices. You can also learn a lot from your Google Analytics and try to glean what your web tracking shows about how your paid media is functioning. Are people bouncing from your site after clicking an ad? It’s possible the ad is not relevant–or they’re the wrong type of audience. Hence, you need to ensure your expectations vs reality are in alignment.
- EXPECTATIONS: Expanding Brand Awareness = Conversion Increase
REALITY: Only If You’re Optimizing for Conversions
For quite some time, many digital marketers have believed in a “spray-and-pray” approach to using display marketing tactics. If you cast the widest net, you’ll catch the most fish out of anybody, right? This logic seems to make sense at first. But what current best practices teach us is that brand awareness doesn’t mean anything unless you a) know your best-fit audience and b) drive them to convert.
In reality, casting a wide net with display is expensive. And if you don’t have the right cost-of-sales, cost-per-acquisition, or return on ad spend metrics set up, you run a major risk of not hitting your ROI. Bottom line: do your homework. Cast a good-sized net to your ideal potential customers. And stop at nothing to reel them in and make them convert.
- EXPECTATIONS: Media Agency is only for big companies
REALITY: Doesn’t matter big or small.
If you are running a business and providing products or services, you need to be online. Once your business is online, digital marketing is very essential for your business. If anyone is interested in your product or service, the first thing he will do is, look for you online and gather more information.
Now the time has changed and having an offline-only business is the tale of the past. The reality is digital marketing is for everyone – big, small, start-up, old business anything.
- EXPECTATIONS: IT IS EASY TO COME UP WITH INNOVATIVE IDEAS FOR BUSINESS.
REALITY: Sometimes it can be difficult to find out the great ideas for your digital marketing campaign.
Digital marketing experts always try to get interesting and fresh ideas for your business. Your business needs to think outside the box. Innovative ideas with your marketing campaigns can attract new customers for your business.
It can be difficult to give time to get some innovative strategies while you are trying to establish or run your business. That’s why many people rely on a professional digital marketing company to study the market.
Digital Marketing is all about experimenting.