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Latest Publications

Why demand generation fails without execution discipline

Demand Generation

January 29, 2026

Why Demand Generation Fails Without Execution Discipline

A practical breakdown of why campaigns fail after strategy and how execution rhythm, ownership, and review cycles create predictable pipeline.

Programmatic advertising is not media buying anymore

Programmatic Advertising

January 29, 2026

Programmatic Advertising Is Not Media Buying Anymore

How modern programmatic evolved into a full-funnel optimization engine powered by data, relevance, and continuous testing.

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